We have published answers to frequently asked questions (FAQ) about the Recommendations of the President of UOKiK for the influencer marketing industry. We have included further practical examples. You can find them in a special section on our website.

The Recommendations have been developed to help influencers correctly tag commercial content. They are universal. They do not  cover all the nuances of social media activities.

Dear Influencer! Consider each situation on a case-by-case basis: keep in mind the regulations, use Recommendations, look at your business and published materials. Make fair and common sense assessment of what constitutes advertising.